Barbara Riveras
Founder & Owner | Ascent Heating & Cooling
I founded Ascent Heating & Cooling to create a better kind of workplace, one where skilled technicians are respected, supported, and encouraged to do their best work without compromising their values.
Ascent exists because Joey and I share a deep commitment to ethics, integrity, and doing the right thing, even when it’s not the easiest option. That shared foundation is what allowed this company to grow and endure. While we come from very different backgrounds, our alignment around honesty, craftsmanship, and accountability is the reason Ascent works.
That commitment to how we treat our team directly impacts how our customers are treated. When technicians are supported and trusted, they can focus on what matters most, doing the job right.
Delivering a portable air conditioner to a customer
Phoenix Native
Phoenix is my home.
Ascent isn’t a brand created to scale quickly or flip for profit, it’s a company built to last, serve its community, and earn trust the right way.
If you choose Ascent Heating & Cooling, you’re choosing a local company that values quality, accountability, and doing what’s right, even when it would be easier not to.
When Barbara's Not Working...
Why Ascent Exists
The name Ascent represents growth, accountability, and doing better than what’s become standard in this industry. Our Phoenix logo reflects that same idea, rising through challenges and committing to higher ground, professionally and personally.
That mindset shapes everything we do.
We don’t upsell. We don’t cut corners. And we don’t pressure customers into decisions they don’t need to make.
Whether we’re working in a luxury home in Paradise Valley or helping a long-time customer elsewhere in the Valley, the standard is the same.
Meeting Ascent technician, Morgan Davis, at a job site
My Role at Ascent
While Ascent’s technical excellence is led by Master Technician Joey Moses, I’m involved in every part of the business behind the scenes.
I oversee daily operations, customer experience, and company standards to ensure that every job reflects the values this company was built on. From scheduling to service follow-up, my role is to make sure Ascent operates with consistency, professionalism, and integrity, every time.
Customers trust us not just because of the quality of our work, but because they know someone is paying attention.